This master's program takes literary and art communication activities under the background of new media communication as the main research object, mainly for news, advertising, public relations, Chinese, art design and other majors. The master's program has a film and television media lab, a digital photography lab, and a digital media and Internet communication lab funded by the Ministry of Finance. Relying on the scientific research platform jointly built by ningbo university and the publicity department of ningbo municipal party committee, ningbo education bureau, ningbo broadcasting group and ningbo daily, the master's degree program conducts interdisciplinary research on literature and art, communication and journalism.