The master's degree program is dedicated to cultivating senior application-oriented talents with socialist news communication concepts and proficient modern news communication skills for the news and publicity departments of state organs and institutions, local news media and advertising companies. The master's program is based on the scientific research platform of the school of journalism and communication jointly established by ningbo university, the publicity department of ningbo municipal party committee, ningbo education bureau, ningbo broadcasting group and ningbo daily group, and the institute of modern communication to carry out the training of masters in journalism and communication.