This major cultivates talents who master the knowledge structure of the integrated development of traditional media and new media and have Internet thinking. Requires master the basic principle of marxism, have system news theory knowledge and skilled business skills, understand the international media practices, standards and the status quo, familiar with China's news, propaganda policy laws and regulations, can in the press, publishing, culture, the propaganda department and all kinds of enterprises and institutions engaged in editor, reporter, publicity and management, network operations, digital marketing innovative applied talents, etc.