This major consists of three directions: advertising strategy communication, image advertising creation and digital marketing communication. Through classroom teaching, training of actual combat, competition with practical project benign interactive campus off-campus teaching mechanism, effectively promote the professional students of advertising and the related basic theory of interdisciplinary knowledge to master, the cognition to the latest industry forefront, analysis of scientific research methods, strategies, creative thinking ability, innovation, marketing communication, public relations, communication ability, brand management ability and team cooperation consciousness and other professional skills literacy. In a rapidly changing digital transmission environment, through the provision of active, open, innovative and practical learning environment, cultivate humanistic literacy, with local and focus on the global, sustainable development, advertising and communication operations, creative planning, integrated marketing, brand management, comprehensive management ability of innovative advertising marketing communication talents.